Fireside Chat – Capturing Eyeballs and Market Share - (9.45AM PST | 12.45PM EST | 5.45PM BST)

Fireside Chat – Capturing Eyeballs and Market Share - (9.45AM PST | 12.45PM EST | 5.45PM BST)

Tuesday, May 12, 2020 5:45 PM to 6:00 PM · 15 min. (Europe/London)

Information

(9.45AM PST | 12.45PM EST | 5.45PM BST)


Expose – Capturing eyeballs and market share - An opportunity for performance marketers?

• Providing customers with news beyond COVID-19 – Why now is the chance to provide credible and gripping news reporting to build brand recognition

• Varying content in the absence of live sporting events

• Exploring opportunities in new states like Michigan, Tennessee and Colorado

Michael Daly, General Manager – US, Catena Media

Daniel Kustelski, Co-Founder and CEO, Chalkline Sports


Followed by Anchor Talk and Live Discussion

BetgeniusFounded in 2000, Betgenius is the leading provider of sophisticated data-driven software to the regulated sports betting sector. We deliver robust, cutting-edge technology that helps international bookmakers and lottery operators maximise performance across trading and marketing. Its range of sportsbook management services, including partial or complete automation of trading function, the biggest range of pre-match and in-play betting markets in the sector and UX design, are renowned for helping operators increase operational efficiency, drive turnover and increase margins. Betgenius also leads the way in the provision of integrated customer marketing. From acquisition and player life-cycle management to reactivation and CRM tools, we offer everything a sportsbook operator needs to attract, retain and engage customers. For more information.

Documents & Links

ICE NA Digital Agenda - Day 2ICE NA Digital Agenda - Day 2

Registered attendees

AM
Akarshit Mandhotra
Business Development ManagerBETB2B
AF
Alessandro Fais
Business Development ManagerBETB2B
Daniel Kustelski
Daniel Kustelski
Co-Founder & CEOChalkline Sports

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